Iowa State Athletics to offer Ames Tap Water Sales as part of Pilot Program

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Iowa State Athletics to offer Ames Tap Water Sales as part of Pilot Program

AMES, Iowa — The Iowa State Athletics Department announced on Tuesday the creation of a pilot program to offer bottle sales of Ames’ highly regarded tap water at athletic facilities, beginning at this weekend’s Iowa-Iowa State Football game. The bottled water will be offered at all athletic facilities for the 2021-2022 school year.

“We have been working with the City of Ames and our campus partners on this for some time now, and we’re so excited to offer our town’s award-winning water to fans from around the state and country,” Iowa State Athletics Director Jamie Pollard said in a statement. “While there is absolutely and opportunity for increased revenue, this decision was based on enhancing the fan experience first and foremost. Anyone visiting Jack Trice Stadium or our other facilities should consider themselves lucky to have this unique opportunity. It’s not like you can just get Ames-quality water anywhere in the country. Hooray for the city of Ames!”

The decision comes in response to University of Iowa Athletics’ successful pilot program offering beer and wine during games this year. To protect Ames’ coveted water supply, fans will be limited to two bottles per person at a time, with each bottle selling for an affordable $15 per bottle.

Thirty percent of net bottled tap water sales will be directed toward newly developed research-based initiatives developed and supported by Iowa State University Outreach and Extension office and Water Rocks! to determine just why the Ames, IA water is so much better than the sludge that comes out of taps in The City Out East.