Big news coming out of California yesterday where we learned that Gov. Gavin Newsom signed a bill that allows college athletes to sign endorsement deals that can earn them cold hard cash.
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I’m so incredibly proud to share this moment with all of you. @gavinnewsom came to The Shop to do something that will change the lives for countless athletes who deserve it! @uninterrupted hosted the formal signing for SB 206 which will allow college athletes to responsibly get paid for their name and likeness. And it’s only right that Ed O’Bannon, who really started this journey, was in the The Shop to see his hard work pay off. Thank you @gavinnewsom and @senatorskinner for your leadership. To every one of you who have been in this fight (and there are a lot of you)- take a bow and be proud!!!! NCAA, you got the next move. We can solve this for everyone! #morethananathlete #gamechanging
The bill allows players to hire and retain agents, while letting the student-athletes endorse local restaurants, car dealerships, ramen shops—you name it.
The NCAA, of course, called the measure “unconstitutional.” It’s worth noting the law doesn’t let the actual schools pay the players, but lets the kids find streams of revenue by way of their likeness.
The NCAA formed a committee back in May to weigh the options it has in paying student-athletes, but it doesn’t sound like much has happened with that.
The bill also isn’t to take effect until Jan. 1, 2023... which is a long ways away. That gives stalwarts like literally every major university in California ample time to fight the ruling in the courts. But not on the court, where it should be settled. There is a reason for the delay, though: to give other states time to catch up to California’s lead, and pass similar laws.
“Every single student in the university can market their name, image and likeness; they can go and get a YouTube channel, and they can monetize that,” Newsom said in an interview with The New York Times. “The only group that can’t are athletes. Why is that?”
I’m not going to sit here and pretend like I know what this means for the greater college sports landscape, mostly because we’re looking at three-year timeline MINIMUM, and you know that’s going to get extended. I’ve always thought Ihmir Smith-Marsette should get some of the money I paid for my No. 6 jersey,
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