The University of Iowa announced Monday afternoon that it’s adopting a new motto for the athletic department.
“Until.” That was the former mantra for the Iowa Hawkeyes. Now, the Black and Gold are adopting “Fight for Iowa” as its official calling card. If you thought fight for Iowa already was the official motto for Iowa football and Hawkeye athletics as a whole, well that makes two of us.
The athletic department had been tentatively hyping the new motto for a few days, dropping ominous Tweets now and then. Our own JPinIC had his own conspiracy theories in his latest must-read Overreaction Monday column, but it turns out the big news was not in fact the canning of Gary Barta or a lifetime contract for Rick Heller.
Only one day away from our reveal…are you ready? pic.twitter.com/XdpHUCChTc— The Iowa Hawkeyes (@TheIowaHawkeyes) July 16, 2017
So now Iowa has a new “official” creed, motto, doctrine, mission statement, blood oath, whatever. You can carry on as usual as an Iowa Hawkeye fan. Just be prepared to see “Fight for Iowa” signage slightly more prominently when you’re on campus or at a sporting event.
The reveal also included a ticket pass for the upcoming football season, official “Fight for Iowa” events, and a “Fight for Iowans” promotion where you can nominate upstanding citizens for recognition at home football games. Further information about all those promotions can be found here, but here’s the nitty gritty on the football season tickets:
Take advantage of the Hawkeye’s newest football season ticket option - the Fight for Iowa Mobile Ticket Pass. The FFI Pass is a mobile season ticket to all seven home football games for only $249.99.
This unique season pass is 100% mobile and allows you the opportunity to watch the game from various viewpoints in the stadium with a different seats each week. Your seat location is delivered electronically, each week, to your mobile device.
The FFI Pass does not include priority points, traditional paper tickets, access to Kinnick Stadium parking, post-season bowl game accessibility or any full season ticket benefits.
Don’t delay – Iowa will only release 500 passes for the 2017 football season and they are on-sale now.
This sounds intriguing, and $250 is a pretty solid deal for season tickets, but I’m interested to see how this will actually be handled and executed by an athletic department that seems to have a lot bigger fish to fry at this moment. Also, I’m not sure how interested people are in changing seats each week.
The release also said the school plans on rolling out mobile ticket packages for men’s and women’s basketball, wrestling, baseball, softball, volleyball and gymnastics.
Will you try and take advantage of the new season ticket options? Let us know how it goes!
Anyway, go Hawks!