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Introducing... the New BHGP Logo

I'm pleased to present the first step in the next evolution of Black Heart Gold Pants (BHGP 2.0?). In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. (NOTE: I do not know anything about edit buttons.) There will be much more details to come about those developments, but for now, the new logo below is just a taste of what's ahead for BHGP.


This is a small but exciting example of what's coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. The new visual identity here and across the entire network is only one step that's being taken to unite our network of sites. United through individuality is the underlying theme of this project. The goal with this logo was to maintain our team colors and the unique spirit of our individual community, while also making it clear to sports fans that each site is a part of the larger SB Nation network. We want to make it clear that you can find great writing, video and conversation on all 350 plus SBN sites, not just here. You can browse through all the new logos here:

Welcome to the future.