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Whills is a prominent longtime BONer
Why Whills does it - My favorite Whills explanation
Origin of everyone else doing it - HB explains to WellsHB explains to Whills
Now if anyone starts to ask wtf is going on enough for you to give up with vague responses and brushoffs, just have them search for the keyword - Glenlivet, and it should lead even the most unskilled search engine user to this page.