A friend of mine from junior high school works for a company called Narrative Science. What If Sports.com (the popular online simulation website), together with BTN, simulated the past 14 (15?) seasons, as if Nebraska had joined the Big Ten Conference and the divisions were split as they are now, beginning in 1996.
What If Sports simulated the games and seasons and provided the raw data (box scores and play-by-play information) to Narrative Science. Narrative Science has programs that then produce game stories from that data. It takes a combination of actual sports writers (not famous ones) and programs to read through hundreds of stories to design these programs. My friend, Tom Osugi, was responsible for the importing of the data from WIS to Narrative Science database.
(This actually reminds of the automatic song writers in "A Brave New World". Unlike songwriters, though, thank god, we will soon have no need for sports writers. (no offense to Jacobi or my friend who writes for the LJS.)