...albeit one who graduated before Silicon Valley was Silicon Valley, to be the first in football to utilize social media and the internet rather than spurn it.  I wonder how long it will take for other NFL and NCAA cavemen coaches to see social media as a way to engage and even appease fanbases.  I'm guessing it's a generational thing that will require time and attrition in order to displace fuddy-duddyism in coaching.

Here's the story.