But what they can do is invest in a coach like a championship contender, and it's worked for the Iowa program so far. At the first sign of Ferentz's success in 2002, it was generally assumed that he would bolt either to an elite college program or the NFL, because Iowa wasn't considered a "destination school." Now, today, it certainly appears that Iowa is among those destination schools.
— Kirk Ferentz's contract extension through 2020 - CBS Sports From an article by yours truly for CBS. Yep. More info on that tomorrow; for now, congrats to Coach Ferentz.