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All Your Money Are Belong To Jim Delany

NSFW -- and, yes, Jim Delany is absolutely the pimp. 

As the wheels grind on towards the creation of a divisional Big Ten and a forthcoming Big Ten championship game, details are starting to trickle out.  We know the inaugural 2011 edition of the game is going to be held in Indianapolis.  And now we know that Jim Delany intends to ask for a king's ransom for the rights to televise that game:

The inaugural Big Ten Championships will be held in 2011 at Lucas Oil Stadium, and Big Ten officials think they can get $15 million to $20 million annually in TV money from the game.

Sources close to negotiations said ESPN/ABC, which has the current rights to the Big Ten’s regular football season, and Fox are the frontrunners to secure TV rights for the championship game.

First: please oh please for the love of god please do not sell the rights to FOX.  We're still recovering from the trauma inflicted by their coverage of the non-Rose Bowl BCS games over the past four years.  Second: selling the conference championship game as a separate item from the regular season TV package is a novel concept, although also a necessary one in this case since there was no inkling that a Big Ten championship game would be a possibility when the Big Ten signed its new deal with ABC/ESPN a few years ago.

Still: $15-20M for one game?  For reference's sake, the Pac 10 currently pulls in barely more than that amount ($25M) from ESPN (ooh, pretty graph) for an entire regular season of games.  So why does Delany think he can demand such crazy space money from the networks? 

Star-divide

It's all about the markets:

"Eighteen million viewers is a very, very strong number for the SEC," Morton said. "Still, the Big Ten has much larger markets in the Midwest than the SEC does in the Southeast. And we know people in the Midwest love college athletics.

"Even if the SEC has better teams right now, they just can’t match the markets of Detroit, Cleveland, Columbus (Ohio), Chicago, Cincinnati and Indianapolis. The Big Ten markets have far more homes, which means more eyeballs watching. And that means more dollars for the Big Ten."

It's worth noting that the 18M viewers the SEC pulled in for last year's conference title game was also the result of a unique confluence of events: #1 vs. #2, a much-hyped rematch from a classic game a year ago, two of the biggest coaching personalities in football, and the presence of arguably the most popular player of the last decade.  18M people probably wouldn't tune in to see Ole Miss play Georgia.  (Then again, 18M people wouldn't tune in to watch Illinois play Wisconsin, either.)  But yeah: suck it, demographics

Nor is Delany done squeezing more money out of the networks -- he's planning to ask ESPN to up their deal for regular season games when Nebraska and their big red army of fans join the conference.  And in a world where the ACC can fleece ESPN for $155M a year for their TV rights, there's little reason to think that the most recognizable brand name in college sports can't pull in even more filthy lucre.  That also doesn't factor in the substantial revenue the Big Ten figures to continue to receive from the Big Ten Network (RO*TEL forever, bitches), meaning that the Big Ten is well-positioned to continue winning the battle of the bank balances.  Now if they could just do something about winning those battles for the crystal football...

In tangentially related news, the Big Ten is also pondering the possibility of lumping its football, men's basketball, and women's basketball championship games/tournaments together at a single location in a package deal.  That's good news for Chicago, Indianapolis, Detroit, Cleveland, and nominally Minneapolis (although the Target Center and the Metrodome are such depressing venues that it would be catastrophically poor P.R. to hold Big Ten championship events there), but likely bad news for intriguing football championship possibilties like Green Bay. 

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Looking at the sidebar...

…at the “Watch Out For Boston College” link…
…when did Tom Selleck become the football coach for BC?

by Eyeheartfreedumb on Aug 18, 2010 3:13 PM CDT reply actions  

It would level San Francisco

"I know you're from Middle America, and sometimes you feel like you're representing more than just a school or a conference, maybe an entire group of American citizens out there."

by Twin Cities Hawk on Aug 18, 2010 4:08 PM CDT up reply actions  

I don't like the idea of bundling everything together

I think if that happens that we should all get used to traveling to Indy. They are just ridiculously successful at the convention and event recruitment game, that I can see them getting the whole kit and kaboodle.

Homerism aside, I think keeping basketball tourney and football separate is more appealing as a fan. Putting it all in one place seems kind of boring.

by PackerHawk on Aug 18, 2010 3:16 PM CDT reply actions  

A package deal doesn't bother me much if it's in Chicago.

(Or, selfishly, MSP, given how easy it would be for me to go to the games.)

A package deal in Indy is much less desirable, though.

Looking at other leagues…

The SEC always plays their football CCG in Atlanta and frequently (but not always) plays their basketball tournament there as well. The ACC has played their football CCG in a few different (empty) locations, and also rotates the basketball tournament, although it often seems to wind up in North Carolina somewhere. I think there’s talk of the football CCG moving to Charlotte in the near-ish future, too. The Big 12 has rotated both the football CCG and basketball tourney around various locales (although mainly Kansas City or Dallas/San Antonio).

"I want to be a cowboy. I don't want to be a panda. Pandas are boring, stupid and boring. Bad panda!"

by RossWB on Aug 18, 2010 3:28 PM CDT up reply actions  

The Big Ten isn't a democracy that involves the fans, sadly

Like I said, the Indy CVB is a finely tuned event recruiting machine. It has to be since they lack the advantages of Chicago. And what they offer is a very pleasant, easy to navigate, attraction laden downtown. It’s not Chicago, but it’s easier to get around for the typical American who doesn’t live in a densely populated city and finds such places daunting or scary. Throw in the number of hotel rooms in walking/skywalk distance to Conseco and Lucas Oil and it’s convenience factor is through the roof. This is not about where the fans would take a vacation without the draw of a sporting event, this is about where the venues and travel are convenient, the games will attract the crowds. Nothing wrong with Indy, it’s perfectly pleasant.

The Big12 football championship is moving to a permanent home at JerryWorld starting this year, so no more rotation. If the ACC can ever find a site that gets more than 60% capacity, I doubt they ever move that game. Charlotte or DC are their best bets.

by PackerHawk on Aug 18, 2010 4:19 PM CDT up reply actions  

True.
The Big12 football championship is moving to a permanent home at JerryWorld starting this year, so no more rotation.

Of course, this is also the last Big 12 title game for the forseeable future…

If the ACC can ever find a site that gets more than 60% capacity, I doubt they ever move that game. Charlotte or DC are their best bets.

I think the idea behind the move was to make it more centrally located for all the schools in the conference; the bigger problem is that most of those schools just aren’t interested in traveling to title games.

"I want to be a cowboy. I don't want to be a panda. Pandas are boring, stupid and boring. Bad panda!"

by RossWB on Aug 18, 2010 4:52 PM CDT up reply actions  

Oh yeah

Forgot about the end of the BigXII title games. Even more reason for Nebraska (or Colorado for that matter) to win it.

by PackerHawk on Aug 18, 2010 4:55 PM CDT up reply actions  

Or Missouri

I say that merely because I happened to notice that they’re pretty high in Phil Steele’s projected Big Twelve rankings. That said, we don’t even know that Texas will be in the title game, especially with Oklahoma, (and usual upset alert teams) A&M and Texas Tech in their division. Unless of course you were saying it would be great if Nebraska would win the game regardless of whom they beat, in which case I agree wholeheartedly.

Me gustan los estados unidos.

by hkobb7 on Aug 18, 2010 8:59 PM CDT up reply actions  

No, not Missouri

I want a team in it’s last year in the conference to win the last championship game. It looks like Colorado is trying to move for 2011 with Utah, so that’s why I said them.

by PackerHawk on Aug 19, 2010 2:24 AM CDT via mobile up reply actions  

The other advantage of Indy

is that…according to Spike Lee…they are willing to accomodate high profile black fans of the opposing team in the Governor’s Mansion…in the slave quarters.

For Iowa…such guests would include…umm…uh…well…

by HawKCP on Aug 18, 2010 6:52 PM CDT up reply actions  

I think Pittsburgh is very well suited for a package deal...

…with the opening of the new arena.

I think it indisputably has better facilities overall than Detroit, Cleveland and maybe even Indy.

Adam
Black Shoe Diaries, SB Nation Pittsburgh
God Created the World Out Of Nothing, Paterno Built A National Superpower On Cow Fields...

by Adam Bittner on Aug 18, 2010 3:20 PM CDT reply actions  

I think the biggest benefit of doing it in Pitt

is that you’re not doing in Detroit or Cleveland.

by Buddy Light on Aug 18, 2010 3:23 PM CDT up reply actions  

Exactly

I didn’t realize what an old barn the Q is until this summer when I stopped there on a baseball trip, and the Pistons play in Auburn Hills, not Detroit, so that throws a bit of a wrench in negotiations with the City of Detroit, seeing as it technically has no where to host the basketball championships. That, and like you said, Pittsburgh isn’t Detroit or Cleveland.

Adam
Black Shoe Diaries, SB Nation Pittsburgh
God Created the World Out Of Nothing, Paterno Built A National Superpower On Cow Fields...

by Adam Bittner on Aug 18, 2010 3:34 PM CDT up reply actions  

Events don't usually negotiate directly with cities

They negotiate with convention and visitor’s bureaus and whatever private or public entities manage the facilities in which the event would be held. So the CVBs for Detroit (which probably is regional and includes the ’Burbs) and other cities will try to lure the Big Ten by selling their track record with previous events of similar caliber.

by PackerHawk on Aug 18, 2010 4:23 PM CDT up reply actions  

I think the Morton guy doesn't really know what he is talking about.

The population difference is only around 10 mil between the SEC and Big Ten. And considering the relative lack of pro teams in SEC states, the younger demographics in the south due to birth rates and population (south is young, midwest is old), and the intense crazyiness of CF in that region, I would be shocked if the Big Ten gets close to the ratings of last year’s SEC CCG. I would be surprised if it gets the Big XII CCG ratings from last year. Still the Big Ten will do well, but unless it is a defacto NC semifinal game, no way it gets to those numbers.
 
And seriously, $20 mil isn’t that costly for the networks. If the Big Ten can convince the networks for at least a 10 rating (lower than the Big XII and SEC ratings last year), networks will have no problem selling advertising to recoup the costs.

by meatybob on Aug 18, 2010 3:26 PM CDT reply actions  

What I am getting at is...

that population overall isn’t that important, its who actually consumes the product. I wouldn’t be surprised if 60% of Atlanta’s HH watch the SEC CCG. I would be surprised if 20% of Chicago’s HH (which is still a huge number) watch the Big Ten CCG.

by meatybob on Aug 18, 2010 3:30 PM CDT up reply actions  

Careful

Evanston’s larger than Iowa City. That doesn’t translate to NU fans or viewership, but… you know.

by Buddy Light on Aug 19, 2010 12:08 PM CDT up reply actions  

Perhaps.

For what it’s worth, the closest B10 equivalent to last year’s SEC title game (1 vs. 2, lots of hype, big-name players, etc.) was probably the 2006 Ohio State-Michigan game. And that game did better numbers than last year’s SEC title game.

(2008) Florida-Alabama also is the highest rated non-bowl game on any network in the metered markets since 2006 (13.7/28 for Ohio State-Michigan on 11/18/06) (via)
(2009) The No. 2 Crimson Tide’s 32-13 win Saturday over the defending national champion and top-ranked Gators received an 11.8 overnight rating and 24 share on CBS. That’s up 13 percent from last year’s 10.4/21 for the same matchup, which also determined a spot in the BCS title game. (via)

The Big Ten also has fairly substantial national appeal. There’s a reason ESPN/ABC are happy to fork over huge dollars to the Big Ten for their TV rights — and it’s because Ohio State, Michigan, and Penn State (plus Nebraska now) are significant national TV draws.

I would be shocked if the Big Ten gets close to the ratings of last year’s SEC CCG.

As noted, last year’s SEC title game was a fairly unique confluence of events; we aren’t going to see that happen every year. The Big Ten may not reach those numbers regularly — but neither is the SEC in most years. But given the right match-up, the right amount of hype, the right players, the Big Ten could certainly equal that number — if not top it slightly, if 2006 is any indication. But, again, those sorts of match-ups tend to be more fluke occurrences — you can’t plan on them every single year.

The better question is what a typical Big Ten title game would draw. I don’t see why it would be a surprise if it got the same ratings as last year’s Big XII title game; if you swap Texas for Ohio State, is that really going to diminish the rating? No. And if Nebraska is really successful in the early going of the new Big Ten and faces OSU/PSU/Michigan in the title game, the games will have the added benefit of novelty, which should drive the ratings even higher. A “typical” Big Ten title game that features some combination of PSU, OSU, Michigan, and Nebraska is going to rank at the higher end of the ratings scale and I’d be shocked if it wasn’t one of the highest rated non-bowl games of the year.

"I want to be a cowboy. I don't want to be a panda. Pandas are boring, stupid and boring. Bad panda!"

by RossWB on Aug 18, 2010 3:52 PM CDT up reply actions  

I think when you factor in

the historical significance of the first ever Big101112 conference championship that should be good for more than a few extra viewers.

the trailer hitch scrotum was my idea

by Kluginator on Aug 18, 2010 4:00 PM CDT up reply actions  

You also forget the higher poverty rates throughout the south and lower average household incomes

Advertisers and people who plan destination events that require disposable income look at more than bodies. It’s what those households can spend and how they travel that factor in to advertising. Yes, SEC teams travel well, I’m talking more about tv ad revenue.

by PackerHawk on Aug 18, 2010 4:24 PM CDT up reply actions  

How will that $20 million get split up?

Will it be like the bowl games and divided after the two teams subtract out all expenses or will the total be divided equally among the 12 teams?

the trailer hitch scrotum was my idea

by Kluginator on Aug 18, 2010 3:50 PM CDT reply actions  

Even steven.

Just like everything else in the Big Ten.

"I want to be a cowboy. I don't want to be a panda. Pandas are boring, stupid and boring. Bad panda!"

by RossWB on Aug 18, 2010 3:53 PM CDT up reply actions  

As it ought to be.

In heaven there is no beer. This isn't heaven, it's Iowa.

by PanterHawk on Aug 18, 2010 4:25 PM CDT up reply actions  

I would think

it would be even steven AFTER expenses. The B10 isn’t going to penalize the teams that are playing the extra game by making them have a net that is less than the teams that don’t play in the game. I’m pretty sure that’s how the bowl payouts work too, but I may be wrong.

by benvious on Aug 18, 2010 6:49 PM CDT up reply actions  

In the bowl

the team that plays is given a lump sum to cover their expenses, the rest gets split evenly. The bigger the bowl, the bigger the lump sum.

"If you need a rah-rah speech at halftime, you’re playing the wrong sport." - Pat Angerer

by Flakbait on Aug 18, 2010 8:55 PM CDT up reply actions  

i am down with anything that makes espn cringe.

go get them evil-blood-god-Delaney!

Eat what the monkey eats, then eat the monkey. -U.S. Navy survival guidance

by psudrozz on Aug 18, 2010 4:12 PM CDT reply actions  

I love that the article is sure to specify that it's Columbus, Ohio

and not Columbus, Georgia that has a Big Ten market share.

Less memorable than Sam Okey's Hawkeye career.

by Kyle McCann't on Aug 18, 2010 4:17 PM CDT reply actions  

It's huge.

They sell corn and corn pone and corn meal…

Less memorable than Sam Okey's Hawkeye career.

by Kyle McCann't on Aug 18, 2010 4:37 PM CDT up reply actions  

Dude, this is an Iowa blog.

No corn jokes.

In heaven there is no beer. This isn't heaven, it's Iowa.

by PanterHawk on Aug 18, 2010 11:56 PM CDT up reply actions  

It was really more a crack about the Columbus, IN market

being an actual market.

Plus, isn’t Iowa more of a hog state at heart or, er, gut?

Less memorable than Sam Okey's Hawkeye career.

by Kyle McCann't on Aug 19, 2010 9:20 AM CDT up reply actions  

Damn do I love me some ODB

That song was in the limo mix after my wedding. And a tailgating staple.

I spent half my life's earnings on wine, women & song. The other half I wasted.

by therealCatnuts on Aug 18, 2010 4:36 PM CDT reply actions  

If Delany want his money

I think y’all better give him his money

No self-respecting man from Iowa goes anywhere without beer

by Hayden Fry's Moustache Ride on Aug 18, 2010 10:12 PM CDT reply actions  

I watched the video, for quite a while, actually.

Does this mean I’m going to hell?

Mr. Boh Knows ...

by Bellanca on Aug 18, 2010 11:47 PM CDT reply actions  

I think you're safe.

However, you might be spending eternity in purgatory.

"The possibility of physical and mental collapse is now very real. No sympathy for the Devil, keep that in mind. Buy the ticket, take the ride!" HST

by Dip-Shit on Aug 19, 2010 9:47 AM CDT up reply actions  

If this is the turning point

what makes you actually wonder about it, then you’re going about life wrong.

It never gets to be easy

by chitownhawkeye on Aug 19, 2010 6:18 PM CDT up reply actions  

'cause God made dirt and dirt'll bust ya' ass...

Lines like this make me miss ODB to an unhealthy degree.

Perpetually living between the click of a light and the start of a dream.

by hawkeyeguy85 on Aug 19, 2010 12:21 PM CDT reply actions  

I was watching an MTV cribs episode a few years (maybe decade) ago

that featured ODB and his two bedroom apartment. During that episode it showed him picking up a $50,000 check from his record label. He later went to the bank to deposit said check plus a welfare check he received in the mail. I also remember him showing off a glass jar that had a shit load of cash in it.

I think he later got in trouble for welfare fraud. I guess the $50 grand wasn’t enough. He needed to subsidize his income with the tax payer’s hard earned money.

"The possibility of physical and mental collapse is now very real. No sympathy for the Devil, keep that in mind. Buy the ticket, take the ride!" HST

by Dip-Shit on Aug 19, 2010 3:06 PM CDT up reply actions  

This just in...

Less memorable than Sam Okey's Hawkeye career.

by Kyle McCann't on Aug 19, 2010 3:37 PM CDT up reply actions  

ODB

ODB was highlighting the inefficiencies of the welfare system. Ed Bradley would have won an Oscar if he had done it.

by Guancous on Aug 19, 2010 5:35 PM CDT reply actions  

Awards

…and an Emmy to go with that Oscar. And a Peabody too.

by Guancous on Aug 19, 2010 5:37 PM CDT reply actions  

Peabody...

…“Fuck it! We’ll do it live!”
/storms off

by Eyeheartfreedumb on Aug 20, 2010 10:45 AM CDT up reply actions  

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