Morehouse is (as always) all over the story. He's posted on his Gazette blog a snippet of an interview with the guy who designed the Big Ten logo with the "11" in the middle, and as Morehouse puts it - there is room to grow within that logo.
http://gazetteonline.com/blogs/on-iowa/2010/06/15/clarke-college-prof-designed-big-ten-logo-to-grow
As predicted, the Big Ten name brand is too important to change, and with these insights we can put rest discussion of what the Big Ten will be calling itself in the future.
As for the Big XII, however...
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