The crazy talk being that the Big Televen is in talks with the University of Texas to bring Bevo to a campus near you. LINK
Frankly, it makes perfect sense. Before the Big 12 was formed, Texas wanted to join the Big Ten. Texas politics essentially shot that in the foot, and UT, TTU, TAMU, and Baylor approached the Big 8. So, the historic WANT by Texas to be in the Big 10 is not a myth.
Obviously, the revenue they bring to the table is on par with a Penn State, OSU, etc. The travel issue is a little dicey, but let's be honest. If the Big 10 has a shot at bringing Texas into the fold, the revenue it generates will outweigh the travel/fatigue issue. This would be fantastic for the conference.
I'm still all about Missouri joining, simply because it's easier to get to a game in Columbia for me than a game in Iowa City.